Social Media Marketing: Why is Social Media Marketing Effective?

Social Media Marketing: Why is Social Media Marketing Effective?


Social media marketing basically means the usage of social media platforms to share content and create advertisements to engage and interact with the audience/consumer, analyze results and drive traffic to the website.


Social Media Marketing is basically segregated into five parts that make for the pillar of a healthy and interactive social media platform. They are a strategical plan, scheduled post planning, audience interaction, and advertising. As we know recently every widely used social media platform provides a small tool kit to keep an eye on the social media analysis. Although the analytics they provide are not vivid with every detail but still can make a person's work easier if they have the knowledge. 


Social Media Marketing vs Traditional  Marketing

Traditional marketing usually comprises marketing strategies that are achieved through print media, fliers, TV commercials, etc.  

The question of the hour is the clash of the concept of how is social media marketing different from that of traditional marketing.

While the ethos and motive of both the concepts of traditional as well as social media marketing are quite similar, the difference lies in the outreach and approach. The traditional marketing approach is usually for a broader spectrum hence the outreach and results being more general and mass-oriented. Whereas social media marketing provides a platform to interact and the outreach and approach become more interactive, fluid, and tailored to peculiarities. On one hand, where traditional marketing measures the KPI of the footfall of the customers in-store, the KPI measures of social media marketing would be to monitor the audience interaction. 

Therefore the recent hype of social media marketing would be due to the major factors being convenient, customized, revised, cost-effective, the engagement, and the clear set target market makes it everyone's going to the advertising platform.


Digital Marketing Vs  Social Media Marketing

Digital marketing means advertisements implemented through digital media such as search engines, websites, email, applications, social media, etc. Digital marketing is used to grow sales build a connection with the target market, brand awareness, promotional activities, and others.

The stark difference between digital marketing and social media marketing would be SMM being a part of Digital Marketing, While the latter being the outlook of entirety. 


While talking out like terms, we stumble upon the thoughts such as why social media marketing, Is effective, If yes then what are some of them and how can we be a part of it.


Why is Social Media Marketing Effective?

With the change in time and everything getting digitalized, everything we want and see online creates a huge impact. The benefits as to why social media marketing can be endless. Just to name a few, the outreach to the target market, the increase of brand reach, the first-hand information directly from the consumer, and every possible thing we can think of, Social media marketing made it easy. Be it budget-friendly and cost-effective or your direct interaction with your audience, See it to filter customize, and compete, Social media marketing is the key to all. The solution lies where the consumer is happy as well as a creator. So there mustn’t be any more reasons as to ask why social media marketing but rather welcome it with Hii!!